Independent web development, QA testing, and data cleaning built on more than two decades of hands-on sales, marketing, and business development experience — including 17 years with Philip Morris.
My name is Alexandru Purcel, and I'm based in Râșcani, Republic of Moldova. PURCELALEX is built on more than two decades of hands-on sales, marketing, and business development experience — including 17 years with Philip Morris, where I grew from Specialist in Retail Trade Development to Senior Territory Executive to Business Builder, driving sales growth for major brands including Marlboro, Parliament, Chesterfield, L&M, Bond Street, and IQOS.
Before that, my career spanned construction and building-systems sales, FMCG distribution with Coca-Cola Bottling Chișinău, and six years as an elected member of the Râșcani City Council — giving me a practical, ground-level understanding of sales, negotiation, and how businesses actually grow.
After 26 years in sales, I decided to change my life. Technology had interested me for a long time, and I'm self-driven when it comes to learning it — I started with Harvard's CS50 course with David Malan, then kept going through W3Schools, Udemy, and countless other courses and resources online. AI tools have been part of that learning process too.
One month after a vacation with my family, I left my permanent job. I'm now working as a freelancer — building websites, testing them thoroughly, and cleaning data carefully — with the same discipline that carried me through two decades in sales.
My approach comes from the field, not a classroom. Two decades spent building sales territories, growing brand portfolios, and developing retail trade relationships taught me what actually moves the needle in a business — and what's just noise.
I bring that same practical, results-first mindset to web development, QA testing, and data cleaning: clear priorities, honest communication, and work built for how your project actually needs to run, not a generic template.
Led marketing activities driving sales growth across the company's cigarette brand portfolio, including Marlboro, Parliament, Chesterfield, L&M, Bond Street, and IQOS.
Managed territory-level marketing and sales growth for Marlboro, Parliament, Chesterfield, L&M, and Bond Street.
Developed retail trade channels to drive sales growth for Marlboro, Parliament, Chesterfield, and other brands in the portfolio.
Elected member of the local council, serving alongside my private-sector career.
Sold fittings, accessories, raw materials, and machinery for double-glazing, door, and PVC/wood window production.
Managed wholesale sales of construction materials.
Sold gas pipeline, boiler room, and heating system installations as the local distributor for Vaillant GmbH.
Grew sales of soft drink products across an assigned territory.
Working with PURCELALEX was a smooth process from start to finish. The architecture was clear before a line of code was written, the QA testing caught things I would have missed, and the final build was clean and easy to maintain.
Send me a request. Explain your requirements. I'll provide you with a proposed solution.
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