About PURCELALEX

PURCELALEX is built on more than two decades of hands-on sales, marketing, and business development experience — including 17 years with Philip Morris, where I grew from Specialist in Retail Trade Development to Senior Territory Executive to Business Builder, driving sales growth for major brands including Marlboro, Parliament, Chesterfield, L&M, Bond Street, and IQOS.

Before that, my career spanned construction and building-systems sales, FMCG distribution with Coca-Cola Bottling Chișinău, and six years as an elected member of the Râșcani City Council — giving me a practical, ground-level understanding of sales, negotiation, and how businesses actually grow.

My approach

My approach comes from the field, not a classroom. Two decades spent building sales territories, growing brand portfolios, and developing retail trade relationships taught me what actually moves the needle in a business — and what's just noise.

I bring that same practical, results-first mindset to consulting, coaching, and analytics: clear priorities, honest feedback, and recommendations built for how your business actually operates, not a generic framework.

Career highlights

• Business Builder — Philip Morris Sales & Marketing SRL
  2018 – 2026

  Led marketing activities driving sales growth across the company's cigarette brand portfolio, including Marlboro, Parliament, Chesterfield, L&M, Bond Street, and IQOS.

• Senior Territory Executive — Philip Morris Sales & Marketing SRL
  2016 – 2018

  Managed territory-level marketing and sales growth for Marlboro, Parliament, Chesterfield, L&M, and Bond Street.

• Specialist, Retail Trade Development — Philip Morris Management Services B.V. (Moldova)
  2009 – 2016

  Developed retail trade channels to drive sales growth for Marlboro, Parliament, Chesterfield, and other brands in the portfolio.

• Deputy — Râșcani City Council
  2007 – 2013

  Elected member of the local council, serving alongside my private-sector career.

• Sales Manager — ICS "TBM-Dacia" SRL
  2008 – 2009

  Sold fittings, accessories, raw materials, and machinery for double-glazing, door, and PVC/wood window production.

• Wholesale Manager — "Agat-D" SRL
  2007 – 2008

  Managed wholesale sales of construction materials.

• Sales Manager — "Gameia" S.A.
  2002 – 2007

  Sold gas pipeline, boiler room, and heating system installations as the local distributor for Vaillant GmbH.

• Business Developer — Coca-Cola Bottling Chișinău SRL
  2000 – 2002

  Grew sales of soft drink products across an assigned territory.